Read the writing in the bottom right corner.
(click on the photo to enlarge it)
What do you think of the humor in this ad? Also, do you think this ad is effective? If yes, why? If no, why not? Write your comments below.
Chupa Chups is a lollipop company. Check their website to get to know a little about it.
At first I can`t understand what this advertisement show and tell us. But I found the hint! There are letters “It`s sugar free”. That is why ants avoid the candy. This is interesting, because I am surprised.
ReplyDeleteI couldn't understand this advertisement means before reading Yusuke's comment. I just see Chupa Chups as dangerous candy which be cannot eat by other creature. Someone may think sugar free is good for health, but even after this advertisement means sugar free I cannot see it as good for health.
ReplyDeleteMotoki Ono
I think that it is a very humorous ad. Because it tells us visually that Chupa Chups is free sugar.
ReplyDeleteCertainly, "sugar free" is attractive.
However, from the perspective of advertising, I don't think it is not effective.
When I saw this ad, I thought that I don't want to eat this lollipop.
Since the ants avoided the candy, I thought that this lollipop might be made of artifical flavoring and it is not good for our health.
So, I don't think that this ad leads to purchasing power.
Kako Furukawa
Actually it is a parody ad - it is just meant to be funny. Chupa Chupa wouldn't use this ad to sell their sugar-free candy.
ReplyDeleteThe humor is celebrating the goodness of snacks that contain sugar. I agree that non-sugar-free sweets taste better, so I am with the ants!
Ms. MacGregor
This ad is very interesting. At first, I thought this ad shows this candy is not good taste because ants avoid it. I did not know the value of ad until I saw a small copy and Ms. MacGregor’s comment. People who see this ad will notice that non sugar snacks are not good for people because these snacks are avoided by even ants. This ad has a lot of humor and strong message from Snacks Company.
ReplyDeleteNarumi Tsunashima
I think it is effective because this ad gives us strong impression. We cannot get a message correctly they want to say from the ad so we must think the meaning of the ad. And it gives us stronger impression. The most important thing about making an ad is to give people a strong impression and leave the impression in their minds. I think they want to tell customer that Chupa Chups is not too sweet like other candies so it is not bad for teeth and it is healthy for people.
ReplyDeleteI'm afraid my idea is different from others.
YUNA kodama
To tell the truth, I don`t think this ad is humorous because I did`t understand what it means at my first sight.
ReplyDeleteI have no humor sense sadly, but I think first impression is more important thing than any other outlook.
On the other hand, I think this ad is effective for consumers.
This ad consists of two bad impressed things- ants and candies located above the ground.
However, the combination of the two bad things gives us powerfully impression, so we cannot help taking notice of it.
Finally, we come to buy Chupa Chups.
Therefore, I regard it as not the humorous advertisement but good mercantile work.
Masashi Yamada
I think this ad is humorful because this is shown by the ants that this Chupa Chups is really sugarless.I understood it is not as sweet as the ants don't come near.
ReplyDeleteThis ad is humorful but I don't think this is effective because I did't notice what it means when I saw it first time and could understand after I saw the small letter "It's sugar free".
I agree with Masashi's opinion, the first impression is most important!
YUKI Koguchi